The memefication of the Olympics

How social moments capture our attention

I didn’t watch the Olympics this year, not in any traditional sense. I was busy – working, traveling, my mind otherwise preoccupied. But I feel like I know what went down, at least enough to hold up my end of the conversation. Because every time I went on social media, there they were: the memes. From day one until the end, they filled my feed, filled m…